University of Pennsylvania

big data meets psychology by Richard

As the results of Sweden's largest Facebook study, a project led at the University of Gothenburg, shows that people with low income and low-educated individuals spend more time on Facebook and we may have lower self-esteem also.  Yes, here we are you and me :) 

Women are generally more active than men on Facebook. On average, women spend 81 minutes per day Facebooking, whereas men spend 64 minutes. One of the theories behind the discontentment could be the finding that women tended to write more about their thoughts and feeling, while men spent more time provoking others.

When researchers ask subjects to rank the importance of why they use Facebook, the top three reasons were: to maintain contact 88 %, maintain their network 83 % and read status updates 77 %.

Other statistics from the study:

  • The average user spends 75 minutes per day on Facebook
  • The average user logs on to Facebook 6.1 times per day
  • 70% log in every time they start their computer or web reader
  • 26% feel ill at ease if they do not get to log in regularly
  • Facebooking is primarily a habit among young users
  • Older Facebook users use Facebook to get to know more people
  • 67% of young users use Facebook to kill time*
  • 38% share negative information in their status updates
  • Women write more about emotions and relationships
  • One third of the men try to provoke others on Facebook, which is twice the figure for women
  • More than 50% of the users broadcast information and knowledge via Facebook
  • Women who use Facebook more are also report feeling less happy and less content with their lives
  • One quarter of the respondents brag on Facebook
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A other study by the University of Pennsylvania researchers analyzed Facebook status updates of 75,000 volunteers have found an entirely different way to analyze human personality, according to a new study published in PLOS One .

The word clouds allowed the researchers to generate new insights into relationships between traits and language used. For example, participants with the most emotional stability refer to sports much more.

And we are concerned about what NSA and other Gov. agencies knows about us! Come on, we are all in the open, already...

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