The CIA has officially joined the world of Twitter in a very discreet way with its first tweet.
And they managed to get almost 200 000 followers in less than 4 hours. I guess they had everybody's addresses already...
What's surprises me, is that CIA need to follow two dozen of other governmental agencies via twitter, don't they have more sophisticated tools?
Frankly, there is a little bit of great humor in this tweet!
The worst thing to do when your customers are upset and nervous is to cut off communications. It’s the same as telling people you don’t care!
Nestlé launched in 2012 its "Digital Acceleration Team (DAT) where fifteen people responsible for monitoring the evolution of the Nestlé brands on social networks. The team has its proper TV studio to respond to imminent threats on their brands.
Nestlé has not forgotten how in 2010 the company found themselves confronted by Greenpeace. At that time Greenpeace produced a video available on Youtube and Facebook in a global campaign to accuse the use palm oil in Kit Kat bars production. With eminent threat of destroyed the natural habitat of orangutans.
Facebook has more than 1 billion monthly active users. Twitter has 500 million. YouTube has 1 billion active users and 4 billion views a day. No matter what product or service you’re marketing, your audience is on social media.
Today Nestlé works tight with the Silicon Valley giant Facebook, Google, Twitter or Instagram to build sophisticated strategies of defense from "Nestlé's mission control".
The Digital Acceleration Team gets involve before product launches, to implement and monitor the impact of the brand's image and its marketing effects on viral networks.
Such a command centers can listen to conversations in dozens of languages to identify customer support issues, engage with customers, and influence product development.
So will You get your Social War-Room to make better decisions, in a real-time marketer and keep up with consumers who are moving at the speed of social?
In the late '60s, Stanford psychologist Walter Mischel performed a now-iconic experiment called the Marshmallow Test, which analyzed the ability of four year olds to exhibit "delayed gratification." Here's what happened: Each child was brought into the room and sat down at a table with a delicious treat on it (maybe a marshmallow, maybe a donut). The scientists told the children that they could have a treat now, or, if they waited 15 minutes, they could have two treats.
All of the children wanted to wait, but many couldn't. After just a few minutes or less, their resolve would break down and they would eat the marshmallow. But some kids were better at delaying gratification: They were able to hold out for the full 15 minutes.
When the researchers subsequently checked in on these same children in high school, it turned out that those with more self-control that is, those who held out for 15 minutes were better behaved, less prone to addiction, and scored higher.
Today its Twitter or Facebook that is the new marshmallow. At any given moment, a host of such "treats" await us. Emails, social media messages, text messages discrete little bits of unexpected and novel information that activate our brain's seeking circuitry and provoke the desire to search for more.
