iTourism or eTourism, is not immune to the problem of exponential growth of content: content generated by consumers but also by tourism professionals. The main issue around that Big Data with cloud computing, and embrace social media, is to organize the content, but also to aggregate to make sense for consumers and ultimately improve the conversion rate.
All innovations must work within the context of a rapidly evolving technology environment in which consumers are changing the way they interact with devices and suppliers can deliver new capability faster and cheaper than ever before.
For example the development of travell purchase on a smartphone also requires a reflection on the organization of the content and booking process. For example too many options on smaller screens pose problems.
The challenge is to provide relevant information and that makes sense to the consumer.
Today you are not behind your competition. You are not behind the technology. You are behind your consumer.
