Facebook open up to their users the possibility to search among your Facebook friends, like their photos, places, interest, people or public data. Graph Search is designed to take a precise query and to give you an answer rather than links that might provide the answer.
Zuckerberg made it very clear that this is not web search, but completely different: “What’s more interesting than any of these things is giving people power and tools to take any cut of the graph that they want”
Facebook Graph Search is completely personalized. For example, this allows you to find your "Swedish friends living in Paris"... or my 'friends' favorite restaurants in London "and many more combinations.
In the early days, Facebook will focus on refining the user experience and will not monetize this new product. Down the road, Graph Search is a huge deal because it finally adds the crucial third piece to Facebook’s advertising puzzle. Facebook is an advertising company and Graph Search is the principal vein.
So now you need to clean up among your Facebook friends, in order to reach the accurate answers on your Facebook Graph Searches, like this guy
I wonder if I should clean up my stuff on FB?
