BlackBerry has a serious chance to get back in the game with the new BlackBerry 10 operating system and their two new models Z10 and Q10. BlackBerry's new sleek devices are a lightweight beauty and packs a whole slew of bells and whistles, features that competitor do not have. Stuff like:
The virtual keyboard has a predictive test mechanism built into it that attempts to anticipate what you’re trying to type. Words appear above the keys on the keyboard, and swiping a key will input the word above it.
A feature called BlackBerry Balance allows you to use the same device for personal and work functions, giving your employer control over the “work” and you over “private”.
BlackBerry Messenger, the company's private messaging service, also added video chatting functionality and the very cool possibility to share the device screen.
The BlackBerry Hub; aggregating work or personal emails, social services such as Facebook, LinkedIn or Twitter. Pulling down from the top lets you glance into the future, revealing your next calendar appointments…
BlackBerry 10 integrates multi-language support for those that like to write in many different languages at the same time.
But the incumbents Apple and Google’s Android partners accounted for 89.9 percent of smartphone sales as of the third quarter of 2012 according to IDC, and the biggest platform breakthroughs have been made. On the other hand are Business consumers investing in platforms, not hardware therefore there is a small chance for BlackBerry to come back in the enterprise environment.
The hard work ahead for BlackBerry will be convincing developers to fully support the new platform and to overcome the management’s cockiness and reputation.
BlackBerry Z10 and Q10