In his very first editor's letter, Louis Rossetto wrote, “There are a lot of magazines about technology. WIRED is not one of them. WIRED is about the most powerful people on the planet today: the Digital Generation.”
In 1991, Rossetto and Metcalfe were ready to execute their plan. For design support, they enlisted their friends John Plunkett and Barbara Kuhr—a married couple living in New York City—and said, “Let’s go.” to understand you need to step behind the scenes of the frantic, madcap birth of Wired.
It's a great story, check out the real dot.com period :)
By 1996, Wired had its quarters at 510 Third Street in San Francisco.
Photo: Marla Aufmuth