The Toq, made by Qualcomm, doesn't try to do too much with the limited yet prominent real estate it inhabits on a person’s wrist. The most interesting thing about the Toq's design, however, is its screen. Qualcomm was convinced that it needed to make a smart watch that was "always on" and so developed its own battery-saving screen tech called Mirasol that adjusts automatically depending on how much light is available.
Much of the Toq’s appeal comes from the fact that its functions boil down to a simple proposition. It provides a way for important notifications to flow from your smartphone to your wrist, where they can be taken in at a glance and quickly dismissed or acted upon using the device’s always-on color touch screen.
Although the company’s main business is selling processors for mobile devices, Qualcomm will offer the Toq to consumers by the end of the year. The price is expected to be $300.