Coca-Cola teamed up with award-winning ad agency Ogilvy & Mather on a new “2nd Lives” campaign and created 16 red screw-on caps that transform the otherwise-useless left-over plastic bottle into something creative, fun and usable. This environmentally friendly campaign launched in Vietnam, where 40,000 free caps will be given away when purchasing the iconic soda drink.
Bravo, this is smart since the brand will continue to be around and promote itself after the liquid is consumed! Customers will choose Coca-Cola rather than other brands, because they already have all this smart caps.
The bottle caps are gifted to customers upon purchase of a Coke bottle.
These caps transform the used beverage bottles into a lamp, a paintbrush, a spray bottle, a pencil sharpener, a soap dispenser, and many other usable objects.