An ambitious plan to leverage existing solutions to global warming is short on analytic rigor
Companies need to be an integrated part of our society in order to succeed. Don't work for your shareholders, work for your stakeholders. We are responsible together. Paul Hawken's influential books could shaped corporate sustainability. Also there’s been no real way for ordinary people to get an understanding of what they can do and what impact it can have.
“We know we can’t avoid the cataclysmic impacts of global warming by only focusing on achieving zero net carbon emissions; we must also rapidly re-sequester carbon”
15 years ago, in a landmark article in Science Magazine, Princeton professors Stephen Pacala and Robert Socolow wrote, “Humanity can solve the carbon and climate problem in the first half of this century simply by scaling up what we already know how to do.
If Paul is successful in launching a social movement around the ambitious ideas described, could inspire the wider research community to take on more visionary scenarios, an outcome that could in turn help advance the project’s overall objectives.