People need to understand that they are the product of Facebook and not the customer! But it's this notion that Facebook has been selling and marketing our data that has elevated the term, “WE are the product” into the spotlight. Many are incredulous that Facebook has been slicing and dicing our data, making it easy to sell our personal information to a growing number of advertisers – including nefarious data collection companies like Cambridge Analytica.
Companies realized it was hard to make money out of people who communicated with each other through interfaces that they made themselves. So they created more of a distance between the programmer and the user, building packages of software that were easy-to-use but removed the end user from being able to appreciate the biases embedded within them.
