What happens when you surf the internet, behind a Banner? Imagine if you then connect all sensors you have in your smartphone or Nike fuel band. Then the ads are native to the audience and automatically delivered for all marketing targeting specifically you.
But the real story of this starts with understanding the world of programmatic trading of advertising inventory a world that at times feels rather like a hot mess, and at other times, like the future of not only all media, but all data-driven experiences we’ll have as a society.
Check-it-out and click on the animation.
