It's the weekend and we Swedes have a tendency of getting drunk, so this watch would be great to make sure you’re under the limit, if you are driving.
Earlier this week, CIROC and Casio’s G-Shock announced that they would be collaborating on a breathalyzer watch. The CIROC x G-Shock Breathalyzer Watch will be available at select G-Shock retailers starting August 2nd.
I believe you will have some using this breathalyzer to see if they can get the highest score at the party...
The watch is set to be featured in three colors – all of which feature CIROC’s signature color gradient found across its bottles.
Normally Absolut Vodka stands for the innovative marketing but I guess you get sloppy being part of on of the biggest players in the industry?