Jean-Claude Van Damme stunt is real. The performance is real, and in one week did Volvo's ad reached more than 40 million hits on YouTube.
OK PSY- Gangnam Style made 1.8 billion views since it started, a year ago.
Volvo Trucks reach more than 40 million people, with no airtime TV costs... 8.3 million have viewed NCIS or 10.3 million have viewed Under the dome TV series...
Big Networks should start worrying about competing with YouTube!
Jean-Claude was filmed by Andreas Nilsson on a closed-off airstrip in Spain located just south of Madrid, in one take. Prior to filming, the production team rehearsed the stunt for three days. The final version had to be completed within just 15 minutes – from 8:05 a.m. to 8:20 a.m. – when the sunlight was just right.
A previous video “The Ballerina Stunt” filming two trucks speeding toward a tunnel, with a woman crossing a slack line between them before they hit the tunnel. This ad did more than 8 million hits on YouTube.