Apple was presenting today, a new OS, some Macbooks, a pack of iPads... in a distinguish event with powerful industry insiders, as well as media, filling the Yerba Buena Center.
Apple uses the same badges, same retail-store like demo set-up and similar background music. It gives away the same iTunes gift cards, and the voice that tells the audience to silence their mobile phones is the same every year, too. The videos, slides and personalities on stage reappear in a familiar cadence...
But the big question among the journalists was; Did Apple created iOS 7 with Microsoft Word? Look for yourself ;)
Enjoy, this guy has amazing skills.
As for now, the lesson I'm taking with me from this webcast is not about the products but about to ensure the financial markets that Apple is leading. Like so many other tech companies since ever. After a certain time, it's not innovations but the stock price that runs the show.